The challenge for students was to apply entrepreneurial tools to develop a business idea, with a unique selling point able to disrupt existing practices in the real estate sector solving a real-world problem. They assessed a total of 15 teams presenting their new venture ideas. Six 'dragons' - experts in Entrepreneurship and Real Estate - were invited to create two panels. The event was organised by Dr Matteo Borghi, Lecturer in Entrepreneurship and Innovation at Henley Business School, through a collaboration with the Real Estate and Planning department and the Henley Centre for Entrepreneurship (HCfE) hosted the Dragons’ Den 2022 event. On Tuesday 15 March, as part of the Management in the Real Estate Sector module, undergraduate students presented their own business ideas in a 'Dragon's Den' style competition.
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